Roster
Read the whole gym in 90 seconds.
Adherence, last session, PRs, voice memos sent. One screen. The coach moves first; the platform doesn't bury the signal in tabs.
Coaching · Davao · 2026
AI floors.
Coach ceiling.
Every other app puts AI at the center and ships you a smarter notification. Kaya puts a real coach in your athlete's pocket — and gives them the tools to actually coach instead of admin.
iOS · Davao launch · July 22, 2026
The wedge
The cheapest coach is the one nobody can talk to.
What everyone else built
An AI that writes the workout. A dashboard with twelve charts. Push notifications when you skip a day. The athlete keeps using it for three weeks. Then the silence.
What we built instead
A coach with their actual name in your athlete's pocket. A roster the coach reads in 90 seconds. A voice memo that lands at 6 a.m. before the lift. The plan compounds because the relationship does.
Vs. the AI-first platforms
Same category. Opposite philosophy.
Not a feature checklist. A direction. Every cell below is a decision we made on purpose, and a decision they made on purpose. Pick the side you actually want to coach from.
| AI-first platforms | Kaya | |
|---|---|---|
| Primary surface | AI-built workout & 12-chart dashboard | Roster of athletes the coach actually talks to |
| Adherence loop | Push notification when athlete skips | Coach voice memo on the morning of the lift |
| Planning horizon | Macrocycle builder · 52-week templates | Prescribe the next session based on the last one |
| Pricing model | Per-coach SaaS · seat + add-ons + processing fees | Per-athlete-on-roster · matches how coaches actually charge |
| Athlete cost | Athlete pays platform a subscription | Athletes are always free · coaches pay for capacity |
| First setup | Invite chain · Stripe onboarding · template library | Generate a code · text it to the athlete · done |
| Country fit | USD pricing · US-centric coach personas | PH-first · pesos · Filipino coach voice from day one |
For coaches
Four tools. No tab graveyard.
Most platforms ship you fifteen surfaces and call it "robust." Coaches use four. We built those four very, very well.
Memos
Voice notes, not push notifications.
Tap, talk, send. Your athlete hears the coach who knows them, not a robot reminder. The memo lands on the home screen the morning of the session.
Prescribe
Plan the next session, not the year.
Coaches don't build 52-week macrocycles in v1 — they program the next session based on what just happened. Kaya is the only platform that makes that the default.
Earn
Sell your templates without a website.
Publish a workout, set a price, athletes discover it in the in-app library. Stripe Connect ships in Phase 1.x · earnings are honestly labeled as Potential until they settle.
How it works
Three steps to your first connected athlete.
- 01
Generate an invite code.
One tap in Studio · a single-use code like K-A8X9D2. Text it to your athlete on whatever they already use — WhatsApp, iMessage, Viber.
- 02
They sign up. You see them by the next morning.
Athlete enters the code during onboarding. The roster lights up with their first session whenever they log it. No invitation chain. No dropped handoff.
- 03
Coach the next session, not next quarter.
Tap their roster row. Read what they actually did. Drop a 30-second voice memo. Prescribe the next session. Close the loop.
The math
A coach charging ₱2,000/month per athlete keeps almost all of it.
Everfit-style per-seat SaaS scales with the platform's appetite. Kaya scales with your roster — and the rate is small enough that the third athlete already covers your subscription many times over.
Tier
Gross revenue
Platform
Net to coach
Free
₱2,000· 1 ath
—
₱2,000
Starter
₱10,000· 5 ath
–₱799
₱9,201
Pro
₱30,000· 15 ath
–₱1,299
₱28,701
Business
₱60,000· 30 ath
–₱2,599
₱57,401
₱2,000/mo is a real Davao rate — coaches at top gyms charge ₱2,500–₱4,000. Numbers will be much higher than the table.
Pricing
Priced like a coach charges. Per athlete, not per feature.
PH-first pricing in pesos. Pay only when your roster grows past the point where coaching it free still made sense.
Free
1 athlete
₱0/month
Coach your first athlete without paying for the privilege.
- 1 athlete on roster
- Voice memos · message thread
- Prescribe sessions + check-ins
- Unlimited workout templates
Starter
5 athletes
₱799/month
When word of mouth turns into a real side practice.
- Everything in Free
- 5-athlete roster cap
- AI brief generator
- Coach-published templates
Pro
Sweet spot15 athletes
₱1,299/month
Full-time online coach. The Davao pilot sweet spot.
- Everything in Starter
- 15-athlete roster cap
- Sell paid templates (Stripe · 1.x)
- Roster adherence band + signals
Business
Unlimited
₱2,599/month
Studios, federations, gyms. No cap on the people you reach.
- Everything in Pro
- Unlimited athlete roster
- Founding-coach support line
- Early access to Phase 1.x features
Athletes are always free. Coaches pay for capacity, never for chat.
FAQ
The questions coaches actually ask.
Why iOS only at launch?
+
Because launching a multiplatform v1 means launching a worse v1 of both. Android is on the roadmap right after Davao; the iOS app gets the editorial polish and voice-memo loop that defines Kaya, and we'd rather ship one app correctly than two apps half-correctly.
How is this different from Everfit, Trainerize, or Hubfit?
+
Those tools put the AI-generated workout and the dashboard at the center. The coach is the one who tabs through their software at the end of the day. Kaya inverts that. The first surface a coach sees is their roster of real people, and the highest-leverage thing they do is leave a voice memo. AI sits underneath both sides as the floor — never the ceiling.
Why per-athlete pricing instead of flat-fee SaaS?
+
Because that's already how coaches charge. Flat SaaS hides the real economics from the coach: are they making money this month? Per-athlete tiers map 1:1 to revenue. The third athlete already covers your Starter subscription many times over.
Are athletes ever charged?
+
No. Athletes never pay Kaya — only their coach (and only what they already agreed to with that coach). The platform charges the coach for capacity. The athlete sees zero billing surface inside the app.
Do you have AI? Or is this an anti-AI stance?
+
We have AI — Ask Kaya generates per-day plans, the exercise library is canonical-linked, automatic PR detection runs on saved sessions. AI is the floor. The coach is the ceiling. That's the order.
I run a gym / federation / studio — can the Business tier carry us?
+
Yes. Unlimited roster, founding-coach support line, and we'll bias toward your feedback in Phase 1.x. Email hello@trainwithkaya.com with your context and we'll set up the org-side conversation.
When can I actually start coaching?
+
July 22, 2026 in Davao. Founding-coach slots are open now — reply to the email below with your name, gym, and number of athletes you'd onboard at launch.
Built in Davao
Made for coaches who care about the relationship more than the dashboard.
July 22 launch · iOS first · Davao gyms first. If you coach in the Philippines and want a Founding Coach slot, this is it.
hello@trainwithkaya.com · support@trainwithkaya.com